Mads Christen has cast the computer company Dell in an unfortunate light by recommending that the branch’s men teach their little boys to say “shut your face, bitch” at a conference yesterday.
At the same occasion, the 800 male (and 40 female), participants were urged to keep the IT-industry free of women because according to Mads Christensen, it’s the last bastion that his gender has left.
The words stood in very poor contrast to the growing work done to encourage more women to choose the IT-industry. Both Mads Christensen and Dell are apologising now for how his show was received.
“I’m awfully sorry if anyone took my words too seriously. I bear no ill will for anyone and especially not women. So, I’m sorry if Dell is going to get badwill because of this. These were not their words.”
He is also annoyed that the sentence has been translated to “shut the fuck up, bitch,” in an English post which made the sentence “shut your face, bitch” seem a lot sharper than it was intended.
Give weapons to 10 year olds
“If someone is looking for a fight and takes one sentence out of 15 minutes without looking at the context or the mood of the room, you could imagine that I am a psychopath.”
“When I use the expression “shut your face, bitch”, it came out of a piece that, in my opinion, is dripping with satire and humour. In my opinion, this is a piece of standup comedy,” said Mads Christensen and added that he also got a lot of positive feedback on his presentation and never has before received criticism for similar shows.
“I used some very caricatured and massively overdriven images. I started talking about Cro-Magnon man. About how things were in the right order in those days and that men could bash their woman in the head and screw her while she was unconscious. I really hope no one takes that seriously. It’s a caricature.
“I also talked yesterday about inventions, when I said all the good inventions were by men. For example, aquaducts, the alphabet, telegraphs, light bulbs, Sony Playstation and the anthracite-coloured alloy wheels. When I named the Playstation and anthracite-coloured alloy wheels in that connection, I thought it was very obvious it was a joke. I know well enough that it wasn’t the world’s best joke. I recognise that now.”
Q:Have you yourself taught your son to say “shut your face, bitch”?
“What I said yesterday was that you should do your son a favour and give him a moped for his 10th birthday. So, I continued to say that he should also get an indoor rifle when he’s 10. Obviously he shouldn’t. It speaks for itself.
“The third thing I said was that you should teach him to say “shut up bitch”. Of course he can’t run around the whole time saying that but only when it is necessary for him to stick his heels in and believe me, his future wife will thank me for that,” said Mads Christensen with regards to his favourite topic of current men that in his view have run themselves into a siding.
I kick men in the pants
“It’s now been suggested that I am a male chauvinist, a sexist and that I want women back in the kitchen but if you hear the story to the end, you see it’s about a loser. This is a man who got a clip around the ear.”
He thinks that all the trends and signs point to women storming ahead and men being on the way to the coal cellar and he gives that development and its reasons a comic treatment.
Q: But you don’t think your sort of presentation negatively shapes the debate?
“I think that to a great degree, I break the stereotypes and try to illuminate them with a smile, so we can smile a little bit at them and smile a bit at each other. I think we need that. So, in my own light-hearted way, I believe I have done the debate a favour.
“I was hired by Dell to keep the momentum, after Michael Dell left the stage. They were perhaps afraid that the energy would leave the room, and so I was hired to come with a cheeky contribution. But if you’re not into my style, so I bring a lot of firewood to the bonfire. I know that. But it was also a humorous attempt to keep the momentum.
“I know that “Rytteriet” was there later in the evening and talked about that there should be more au pairs in the IT industry so there would be more to screw. That’s not anything anyone should take seriously either because we know it’s satire. Maybe it’s because I don’t wear a costume that people think I’m being serious.”